"The strong, silent type of pie that will give you advice, fix your car, give you shoulder rides, take you to sports games and teach you to ride a bike. They are the wholesome, dependable pies that people love to eat, since 1981.” Take one great company and product and just add a great consumer brand to match. Visit the Dad's Pies website.
Chip Off The Old Block offers an alternative grower brand of chips in an otherwise over-processed category. The brand name, overalls, shirts, flat colours, pocket device and language in the brand packaging celebrates ‘three generations and growing’ of potato grower.
We nailed it, a product to die for and a brand and story folks want to talk about. Creative direction on a daily basis, a passionate social media community, great digital strategy and guerilla marketing tactics have contributed to outstanding global growth in a highly competitive FMCG environment. Visit The Collective website.
Down and dirty. The Lucky Sod name, brand, packaging and website for a range of staple vegetables reconnects consumers with the joy of growing, harvesting, cooking and eating your very own, even when you don’t have time. Visit the Lucky Sod website.
Making fruit more useful since 1947. First we got this 67 year old cider noticed and loved (#1 in supermarket sales in NZ), then late last year we added fruit, in the form of artist Jane Smith’s delicious watercolours, naturally also hand made in sunny Nelson. Kinda logical really.
Why should cleaning be boring? We designed the eco planet™ brand and each of the physical containers to appeal to the inner child in an environmentally responsible consumer. Less guilt, more fun. Visit the Ecoplanet website.
Design Thinking is a proven methodology and toolkit to help companies innovate faster and deeper, creating greater customer value, resulting in greater sales and margin. phd3 coaches organisations on the Better by Design/NZTE programme and independently.
Who isn’t a food snob? The Food Snob name, brand and packaging reintroduced a range of gourmet products and created a significant lift in sales. Fresh with attitiude.
Past, present, future. The identity and wayfinding signage for Stanbeth Building and Excelsior House, Britomart respects and values the architectural heritage of the buildings, yet identifies and directs current occupiers and visitors and accommodates future changes.
Looking for a natural, healthy, scrumptious alternative fix on the go? White’s & Co. is a name, brand, packaging and yoghurt kiosk experience we created at Britomart in conjunction with our client The Collective and architect Nat Cheshire. Visit the White's & Co. website.
Share the love. The Greater Good name, brand and packaging sets out to connect with our inner culinary expert and encourages us to prepare, cook and eat well (err, for the greater good). Visit The Greater Good website.
Why should car parks be confusing and dull? In a return to the craft of hand painted signage, the Britomart Car Park clearly identifies each floor by colour and number in a distinctive and playful Britomart typographic language.
Treading lightly on the landscape. Interpretive signage tells the story of Duder Farm Park and its environmentally sustainable farming practices. The materials used are all repurposed objects found on the working farm.
Sometimes urgency can be a useful constraint. One discovery workshop and two weeks was all that we needed to build a brand identity our client loves, then and now. As the reverse of the business card says: Acta non verba, actions not words. Visit the McDougall Reidy & Co. website.
And here are a few other projects to give you a taste.